SNÖ Éternelle

In 1989, Raphaëlle Monod Sjoström won the World Championships in mogul skiing in Oberjoch and became world runner-up behind Candice Gilg in 1995. During her career, she racked up 20 World Cup victories, including her first in La Clusaz. She won a silver medal at the 1988 Winter Olympics in Calgary, then finished 8th in 1992 in Albertville and 4th in Lillehammer in 1994.

After retiring from sport, she launched SNÖ Eternelle, an organic cosmetics brand, in 2016.

Raphaëlle is a great-grandniece of naturalist Théodore Monod and developed her brand in response to the anti-doping controls associated with her status as a top-level athlete, which prohibited her from using traditional medicines during her competitive years. After years of exposure to cold, wind, and sun, her skin developed sensitivity and intolerance to synthetic ingredients. She realized that her cosmetic routines at the time were causing skin allergies, so she began developing her first homemade formulas. Passionate about mountain plants she was trained by the greatest Swiss botanists.

She continues to develop her brand and products, which are sold worldwide and featured in various renowned magazines such as Vogue, Elle, Grazia, and more.

With Inès Molinari, Laëtitia has supported Snö by enhancing its brand image and digital presence through social media communication, as well as its physical presence at events and collaborations. This marketing strategy focuses on promoting and creating print and digital visuals to boost sales.