L’atelier des 3 petits cochons

L’atelier des trois petits cochons is a pre-school workshop for children aged two and over in French-speaking Switzerland.

The branding of this workshop is based on what makes it a happy workshop, turned towards childhood where life, benevolence, discovery and play reign. It promotes the following values : life, dynamism, movement ; liveliness and colour ; joy ; the childlike aspect & contemporaneity.

This is reflected in the use of rounded, minimalist shapes and a colour palette derived from the interior space of the studio.

The visual identity is based on three concepts :
– the number 3: the number of pigs and the number of words in the workshop’s title
– the house: representing the protection, comfort and foundations provided by the workshop, as well as the human authority of the crèche staff
– the pigs: represented by 3 graphic shapes, namely the ears, the nose and the corkscrew tail

It is dynamic, rich in the combination of shapes and colours and flexible in terms of colourimetry to adapt to different media (print, web, posts on social networks, etc.). It is also flexible in terms of use, allowing you to play with shapes, and simple and effective to ensure that it can be applied and maintained over time.

The strength of this graphic system lies in the use of postcards that play with the three shapes that define the workshop’s graphic language. Children can draw on this medium and let their imagination run free using the established graphic language.