Aura

Client
Aura

Object
Tasks: graphic design of feed instagram, editorial calendar, request for iconographic rights, selection of images and retouching if necessary, writing of explanatory texts for lighting designs, publication of new projects
Media: website, portfolio, social networks
Regularity: monthly

Credits
Communication manager & graphic designer © Laëtitia Molinari

Location
Paris

Date
2021-actually

Aura is a studio specialising in lighting design in France and abroad, in the fields of art, culture, architecture, interior design, luxury goods and events.

With more than five hundred temporary and permanent exhibition projects and lighting refurbishments under its belt, Aura Studio has acquired precision expertise, fuelled by constant reflection on innovation in lighting. The studio’s approach is deeply rooted in new technologies and eco-design, with a focus on developing concepts of well-being in its projects.

Since 2021, Laëtitia is in charge of communicating new projects every month. She manages the studio’s communication on social media (design, writing project descriptions, publications according to the exhibition calendar, etc.), on the portfolio (layout) and on the website. She ensures an active presence on Instagram and LinkedIn through likes, comments, reposts, etc. She also handles relations with museums, institutions, brands and media when requests are made for image rights and publications.