Jeu suis ma voie

As the winner of a competition, the communications for the 2019 Open Days at the Lycée Charles de Gaulle in Chaumont are designed to stand out from those of previous years and adapt to the new school context: the reform of the baccalauréat and the DN MADE.

Geometric shapes in primary colours reassure parents and students about these stressful changes, and help to identify the diversity of the training areas (scientific, technical, artistic, etc.).

Animated on a modular grid, they make sense in both digital and printed formats. The typography, illegible from a distance, invites passers-by to come closer and look at the poster.