Client
Liber-thé

Object
Branding, poster

Credits
© Laëtitia Molinari

Location
Zürich

Date
2021

Liber-thé

Liber-thé’s identity is based on what makes it a free association, run by young, committed and passionate students: its intellectual dynamism, characterised by the colour yellow and two distinct universes (freedom and tea) that clash/combine to form a coherent whole.

This is reflected in the use of angular shapes, both complex and minimalist, and the colour yellow as a highlight/emphasis. The two worlds are evoked by the use of typography, the play of shapes of the accents and the square linking the two words and therefore the two worlds.

Liber-thé’s graphic charter is combined with that of another association, for posters promoting an essay competition.

Paris, 2025 © Laëtitia Molinari