Context
Fictitious project

Object
Visual identity, editorial design & web design, responsive code

Credits
Visual identity © Laëtitia Molinari & Doriane Wach
Project management, responsive code, web design © Laëtitia Molinari
Editorial design © Doriane Wach

Location
Lyon

Date
2020

Mart.did.design

 

Mart.did.design is an interchangeable & modular visual system identity designed for the DSAA course at La Martinière-Diderot (Lyon).

Adaptable to different media (print and digital), this graphic system advocates horizontality between courses, with continuous self-supply. A dot separates each word, making it possible to construct any type of sentence and adapt this literary composition to any type of name/notion/title.

With the idea of ‘cooking one’s own food’, the challenge is to mix different publishing formats and themes in order to bring together notions of study that are currently separate.

Paris, 2025 © Laëtitia Molinari