Scam — Chevalvert

Chevalvert worked on the definition of a visual system (art direction, web design and animation) to be deployed on the desktop and mobile interface of the new website of the Scam (Société civile des auteurs multimédia).

The asterisk created by Catherine Zask and its principle of rotation are the starting point for the graphic system developed for the site: the distribution and influence generated by the asterisk reflect the richness of the Scam’s repertoire, as well as its mission to promote and support creators.

After iconographic research, numerous experiments with the graphic system enabled its limits to be defined in terms of colours, radius sizes, gradient intensity and application to various images with different colourimetries.

Defining the limits and adapting the graphic system to different media and uses enabled us to create and deploy the responsive wireframe designs.